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There numerous ways for connecting with owners who would choose to interview you for their folks, but one of my favorites is connecting with people using social media. Facebook, Twitter and LinkeIn are all great places to let people will know, like and trust you. When you have gotten realize one another you can ask to be able to interviewed for their "list" or subscribers.

Start conversations. This is sort of tied around #2. Don't just blast statements out sign in followers. Your purpose in a social media campaign is to get people referencing you and business. Very much like in the offline world, an online discussion is really a two (or more) way street. Wish shout at people. Ask questions, invest in your readers and followers react to your opinions and feelings. Get your coworkers involved and find them help you in starting these online conversations.

I've included a couple articles to this topic in this month's newsletter and I encourage you to visit KD Paine's blog and newsletter often. Is actually a genius at explaining complex measurement techniques in simple, understandable language. But to cut yearly scratching your head at your PR bill, let me give just few methods to measure your results that are easy and quick to undertake.

Social media marketing a person an edge over larger competitors. Studies show that some companies are not even adopting social media, leaving a sweet gap for that "little guy" to do big business in that space.

Thanks towards the early exploitation of the Y2K business opportunity, Satyam grew faster than another thing its mates. This directly led towards growth in people numbers, that too across geographies. The mandate to my department would have been to make sure Satyamites across the world felt one with the organization.

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